The last time I wrote about GOG.com, I mentioned how it’s important for them to keep up to date with their competitors on the market. I offered three different methods of development of the store: 1) to broaden their audience by publishing games, which would be sold exclusively on GOG.com, 2) to collaborate with different developers and publishers to expand their line of products presented in the store and offer some unique and old games, like Blade Runner and 3) to introduce the system of loyalty to customers “the more you buy, the more you get” – discounts for some buyers, premium products, different means of rewarding them.
Let’s see what we have at the moment. GOG.com made a huge progress in comparison with what it had eight months ago, however the amount of exclusive games is still relatively low. What’s important to note is that they got a huge amount of new for them games released on Steam some time ago: Bethesda shared Prey, Evil Within 1-2, Dishonored and Wolfenstein, Focus Home Interactive placed Surge 2 and both Styx games there, Square Enix now sells Deus Ex: Mankind Divided as well. In addition to it, some publishers continued their practice of simultaneous release of their products both on GOG.com and Steam store, which is quite good because it expands the catalog that much that you can buy many excellent products here.
The store started their summer sale early, which gives them unique opportunity to sell games with discount earlier than their competitors can do it, which is supposed to increase their revenue, because if someone buys a game here, he won’t buy it somewhere else and the company, which offers a product with generous offer is more likely to get customer’s money rather than that one, which will do it later. Obviously, Steam and Epic Games Store have plenty of products, which GOG.com does not have, but since the store supports DRM-free movement everyone who wants to own the installation file without any online activations is likely to buy the game here rather somewhere else.
GOG.com moves in the right direction, but they need to attract more indie developers, especially of adventure and horror games. One of the weakest spots of GOG is absence of good modern horror games, besides Outlast and Amnesia there is almost nothing to purchase here. With that, horror games compose a significant amount of games sold on Steam and you may expect a company selling these products to earn money from them as well. What I’m trying to say is that if GOG.com sold more horror games, they could gain additional revenue. The same goes for race games – GOG.com does not have any new ones, which may be a disappointment for these who love funny rides.
GOG.com deserves support of the customers due to their friendly to customers policy of 30-days refund, DRM-free games and the presence of good titles. With that, their development is somewhat slowed a little – you could expect them to have more games in their catalog. While it’s clear that exclusive games may outrage certain customers and cause a lot of negative emotions, if GOG.com could get some old games from their wish list and started to sell them, no one would complain, so there are years of hard work ahead from now. We can only wish them all the best in it.